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EMPLOYMENT
HISTORY
2010 to Present -Digital Marketing, Photography - KIMPACT,
INC, President/Founder
2001 to 2009 - Web Communications Manager - NATIONAL AUDUBON
SOCIETY, New York, NY
-
Online editor for Internet, Intranet, and Audubon Magazine site
-
Management, design and technical implementation of content across national and center sites, including Drupal CMS tool
-
Manager of digital library and assets including sharing across multiple sites, centers, programs and multiple user rights
-
Spearheaded social media efforts and set up for FaceBook, Twitter, Blogging, and research of mobile applications
-
Wrote, designed and coded special features and microsites, including womeninconservation.org, and major PR media efforts
-
Primary liaison between IT and Marketing departments, as well as other primary content owners
-
Recipient of multiple individual and team recognition awards
2000 to 2001 -Director of Information Architecture - VIZOOAL,
New York, NY (closed 2001)
-
Facilitated discovery sessions integrating marketing, business,
information architecture
-
Supervised Information Architects and Usability Labs
-
Led business development from lead generation & qualification
to proposals & closure
1995 to 1999 and February 2000 to November 2000 - SNICKELWAYS
INTERACTIVE, New York, NY
2nd
employee in a startup that grew to 140 employees and $15 million
in revenue
Senior
Information Architect
-
Created and set standards, process and best practices for IA
department
-
Facilitated discovery sessions combining technology, creative
design and web strategies
-
Facilitated client meetings promoting new business through future
phases and scope expansion
Editorial
& Marketing Manager
-
Produced and qualified sales leads, from directed marketing
campaigns
-
Brought in over $3 million in new business by qualifying lead,
writing proposals and functional specifications
-
Oversaw and wrote for monthly company newsletter
Project
Manager
-
Supervised production from creation to launch, including information
architecture
-
Created & managed project schedules, storyboards, wireframes
& prototypes, white paper, budget
-
Wrote and edited both navigational and Editor for web sites
Interactive
Television Producer
-
Produced Interactive TV segments for Time Warner and Cendant
-
Wrote and edited screen scripts for actors, and voice-overs
-
Hired and managed acting talent
1999 to 2000 - Director Internet Operations
- PETPLACE.COM,
New York, NY
1
of 5 initial employees that built a company to a $90 million value
in 6 months
-
Designed Information architecture for Petplace.com, including
integration with e-commerce partner Pets.com
-
Supervised creative team of graphic designers and interface
developers, signed off on concepts and design
-
Wrote, edited, and photographed content for site
PRINT
PUBLICATIONS:
-
Photographs published in Ocean Conservancy, Birds & Bloom,
Audubon Adventures, local nature guides.
-
April 1998: Ghost wrote cover story for monthly issue of E-commerce
World
-
Jan 1998: Web Marketing News article for DM News "Simplified
Shopping is the Key to Success" on practical ecommerce
architecture and designing
-
Jan 1998: 3 part series on E-commerce for The Catalog Marketer,
Volume 18, numbers 7-9 focusing on architecture
and design of sites
-
1997: Contributed to chapter on supply chains in "Understanding
E-commerce", a Microsoft Press publication
-
Oct 1996: Case study for EC.com magazine article
SELECT
ONLINE PUBLICATIONS:
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Photographs published in Audubon Magazine and Wired Magazine
online
- Go
With the Glow: an article on bioluminescence following
her trip to Vieques, one of the top areas to see
this phenomenon
-
Sprawl:
From B (Boomburb) to Z (Zoomburb): a book review on urban sprawl.
- Spiders:
A Closer (Eight-eyed) Look: an article on arachnids with own
photography
- Tiny
Titans: a movie review on two insect DVDs
- Great
Scott(s) Oriole!: An article on this rare bird spotting
in local Manhattan park with own photography
- Insects
in the City: Contributor to The Perch, Audubon Magazine's
blog with own photographs
SOFTWARE
PROFICIENCY
-
Business: All of Microsoft Office and Project
-
Web Design: Visio, HomeSite, DreamWeaver, CSS, some Javascript
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Graphic Design: Photoshop, InDesign, Flash, Quark (certifications
for all)
EDUCATION
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SUNY New Paltz
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Columbia University, Certificate in Conservation and Environmental
Sustainability program
OTHER
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Principal cellist at county and state orchestras
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Award-winning amateur photographer, published in Birds &
Blooms, Ocean Conservancy, Audubon Magazine
web site, Wired online, and more.
-
Red Jack Poetry Award recipient
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Gold Key award recipient at Jamestown Arts Festival
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First recipient of Albright Knox art scholarship
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Rescue Diver, Emergency First Responder, Dive Master certification
Download
resume (117kb, PDF)
CLIENT
AND WEB SITE LISTINGS
Key
for Role(s) played:
| BD:
Business Development |
CD:
Content Development |
IA:Information
Architect |
PM:
Project Manager |
| OE:
Online Editor |
GD:
Graphic Desgn |
CDR:
Coder |
|
Client
name |
URL |
Site
Type |
Role(s) |
| Amsterdam Billiards |
www.amsterdambilliards.com |
B-C
Brochureware |
CD,
Editor |
| AtYourOffice.com |
www.atyouroffice.com |
B-B
e-commerce |
CD,
Editor |
| Broder
Bros. |
www.broderbros.com |
B-B
Extranet |
IA,
design |
| Bugosphere |
www.bugosphere.com |
Photo
portfolio |
All |
| Chase
Mortgage |
www.chase.com |
B-C
Application |
IA |
| Cendant |
www.shoppersadvantage.com |
B-C
Brochureware |
CD |
|
www.travelersadvantage.com |
B-C
Brochureware |
CD |
| Clayworks Pottery |
www.clayworkspottery.com |
B-C
Brochureware |
All |
| DOPE Jewelry |
www.dopenyc.com |
B-C
e-commerce |
All |
| Estate
Jewelers Assoc. of America |
www.ejaa.net |
B-B-C
e-commerce |
BA,
IA, CD |
| Fruit
of the Loom |
www.fruitactivewear.com |
B-B
Extranet |
IA |
| GemZone |
Closed |
B-B
e-commerce |
CD,
Editor, design |
| Global
Knowledge Network |
www.globalknowledge.com |
B-C
e-commerce |
CD,
Editor |
| Giftrader.com |
Closed |
B-B
e-commerce |
IA,
GD |
| Heli-flights |
www.heliflights.net |
B-C
Brochureware |
All |
| Inventure |
www.inven.com |
B-C
application |
PM,
IA |
| iVillage |
www.ibaby.com |
B-C
e-commerce |
IA,
CD |
| Kathryn
Tully |
www.kathryntully.com |
Personal
Portfolio |
All |
| Kenzer
Corp. |
www.kenzer.com |
B-C
Brochureware |
BDE,
PM, IA, Editor |
| Kimpact |
www.kimpact.org |
Personal
Portfolio |
All |
| Lenox |
www.lenoxcollectables.com |
B-C
e-commerce |
BA,
IA |
| Mabool |
www.mabool.com |
B-B-C
e-commerce |
BA,
IA, CD |
| Manhattan
East Plastic Surgery |
manhattaneastplasticsurgery.com |
B-C
Brochureware |
BD,
IA, CD |
| Music
Direct |
www.musicdirect.com |
B-C
e-commerce |
BDE,
PM, IA |
| MusicSpace.com |
www.musicspace.com |
B-C
e-commerce |
IA,
CD |
| Ornithreads |
www.ornithreads.com |
B-C
E-commerce |
IA,
CD, GD, CDR |
| Petplace.com |
www.petplace.com |
B-C
Brochureware |
BDE,
PM, IA, CD, Editor |
| Practising
Law Institute |
www.pli.edu |
B-C
Brochureware |
BDE,
PM, IA |
| Princeton Information, LTD |
www.princetoninformation.com |
B-C
Brochureware |
GD,
IA, CDR |
| Rack Starz |
www.therackstarz.com |
B-C
e-commerce |
All |
| Rand
McNally |
www.randmcnallystore.com |
B-C
e-commerce |
IA,
Editor |
| Sean "Alaska" Morgan |
www.seancmorgan.com |
B-C
Brochureware |
All |
| Submarino |
www.submarino.com |
B-C
e-commerce |
IA |
| Tecto.com |
www.tecto.com
|
B-B
e-commerce |
IA |
| Time
Warner |
Interactive
Television Trial |
B-C
Brochureware |
PM,
Editor |
| Tumi
Luggage |
www.tumi.com |
B-C
Brochureware |
BDE,
IA |
| Unisys |
www.unisys.com
|
B-C
Brochureware |
IA |
| Unisys |
www.aheadforebusiness.com
|
B-C
Brochureware |
IA |
| Uno Due Twin Clothing |
unoduetwinclothing.com
|
B-C
e-commerce |
IA, GD, CDR |
| Verbind |
www.verbind.com |
B-C
Brochureware |
IA,
CD |
| The
Vitamin Shoppe |
www.vitaminshoppe.com |
B-C
e-commerce |
IA,
Editor |
| Women In Conservation |
womeninconservation.org |
Non profit |
All |
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